Performance Marketing · Paid Advertising · Web Tools
I run ads that convert — and build the tools to prove it.
3.5 years managing Google Ads, Meta Ads, and TikTok Ads across 85+ accounts. I also build internal systems and four public tools that automate common marketing tasks.
3.5+
Years in paid advertising
85+
Ad accounts managed
5
Portfolio projects
Brands & Industries I've Worked With
From local businesses to multinational brands, across a wide range of industries and campaign objectives.
Projects
Tools and systems I've built on top of my advertising work.
Meta Ads Auto Reporting
Meta AdsEnd-to-end automated pipeline that pulls Meta Ads performance data and generates structured weekly reports — no manual work required.
Pulse — Multi-Account Data Pull
Meta AdsDashboard to manually pull Meta Ads campaign data across 85+ client accounts. Supports account, campaign, ad set, and ad granularity with date range controls.
Search Term Analyzer
Google AdsAn earlier internal Apps Script workflow that labels terms as ADD, NEGATIVE, or MONITOR. It is separate from the public Search Term Classifier, which classifies intent and builds negative keyword lists.
Offline Conversion Importer
Google AdsPushes offline conversion data (CRM leads, closed sales) back into Google Ads so Smart Bidding optimises toward real revenue, not just form fills.
Google Ads Weekly Report
Google AdsStructured weekly performance report covering account, campaign, ad group, and keyword level — with narrative commentary and prioritised recommendations per section.
Public tools
View all tools →Four live, free tools for practical advertising and marketing workflows.
Generate clean, consistent UTM tracking URLs with presets for major advertising and marketing channels.
Turn raw keywords into exact, phrase, and broad match versions, ready for Google Ads Editor.
Classify Google Ads search terms by intent with AI and generate a ready-to-use negative keyword list.
Analyze customer reviews with AI to identify sentiment, recurring themes, and actionable marketing insights.
Looking for a performance marketer?
I'm open to remote clients — especially in US, EU, and AU markets. Google Ads, Meta Ads, conversion tracking, and custom tooling.
Get in touch