Performance Marketing · Paid Advertising · Web Tools

I manage paid ads and build tools for reporting and measurement.

Since December 2022, my work has covered Google Ads, Meta Ads, and TikTok Ads. Alongside campaign management, I build internal reporting systems and four public tools for everyday marketing tasks.

Explore my work Work with me

3¾

Years in paid advertising as of September 2026

50+

Unique clients worked with

85+

Advertising accounts handled

01 / THE WORK

Projects.

Tools and systems I've built alongside my advertising work.

Scheduled reporting

7:00 AM UTC+7

Scheduled data collection starts.

Sanitized master sheet showing reporting run statuses and retry monitoring

Daily collection. Four reporting levels.

Meta AdsCASE STUDY

Meta Ads Auto Reporting

Scheduled Meta Ads reporting in Google Sheets, with four reporting levels, run-status monitoring, and retries for failed pulls.

Meta Ads APIGoogle Apps ScriptGoogle SheetsAutomation

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On-demand data

Pulse dashboard with account selection and custom data pull controls

A controlled self-service workspace

Meta AdsCASE STUDY

Pulse — Multi-Account Data Pull

An internal dashboard where staff request Meta Ads data by account, date range, and reporting level without editing the master setup.

Meta APIGoogle Apps ScriptGoogle Sites

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AI-assisted review

Search Term Analyzer sheet showing ADD, NEGATIVE, and MONITOR recommendations

Recommendations for analyst review

Google AdsCASE STUDY

Search Term Analyzer

An internal Google Sheets workflow that suggests ADD, NEGATIVE, or MONITOR decisions for analyst review. Separate from the public Search Term Classifier.

Google AdsApps ScriptAI

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Closed-loop measurement