FreeTracking
UTM Builder
Generate clean, consistent UTM tracking URLs with presets for major advertising and marketing channels.
The page your ad sends visitors to — include https://
Traffic origin
Channel type
Campaign name — use a consistent naming convention
Paid keyword (search campaigns)
Ad variant / A/B testing
Generated URL
Fill in destination URL, source, medium, and campaign to generate your URL.
What are UTM parameters?
UTM parameters are tags you add to a URL so Google Analytics (and other analytics tools) can tell you exactly where your traffic came from — which platform, which campaign, and which specific ad.
Without UTM tags, GA4 often shows traffic as “Direct” or misattributes it. With them, you get clean source/medium/campaign data for every link you share.
utm_sourceWhere the traffic comes from (google, facebook, newsletter)Required
utm_mediumThe marketing channel (cpc, email, organic, social)Required
utm_campaignThe campaign name or ID you defineRequired
utm_termThe paid keyword — mainly used for search campaigns
utm_contentAd creative variant — useful for A/B testing