UTM Builder

Generate clean, consistent UTM tracking URLs. Platform presets for Google Ads, Meta, TikTok, and more. No account needed.

Platform preset

Destination URL *

The page your ad sends visitors to — include https://

utm_source *

Traffic origin

utm_medium *

Channel type

utm_campaign *

Campaign name — use a consistent naming convention

utm_term

Paid keyword (search campaigns)

utm_content

Ad variant / A/B testing

Auto-lowercase valuesReplace spaces → hyphens

Generated URL

Fill in destination URL, source, medium, and campaign to generate your URL.

What are UTM parameters?

UTM parameters are tags you add to a URL so Google Analytics (and other analytics tools) can tell you exactly where your traffic came from — which platform, which campaign, and which specific ad.

Without UTM tags, GA4 often shows traffic as “Direct” or misattributes it. With them, you get clean source/medium/campaign data for every link you share.

utm_source

Where the traffic comes from (google, facebook, newsletter)Required

utm_medium

The marketing channel (cpc, email, organic, social)Required

utm_campaign

The campaign name or ID you defineRequired

utm_term

The paid keyword — mainly used for search campaigns

utm_content

Ad creative variant — useful for A/B testing