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Behind the work
About.
The longer version.
I'm a Google and Meta Ads specialist whose professional experience began in December 2022. My agency work spans e-commerce, lead generation, and franchise-style businesses, from local businesses to multinational brands.
Alongside campaign work, I build reporting and measurement tools. My projects include scheduled Meta Ads data collection, offline conversion tracking, and AI-assisted Google Ads search term reviews. They address the work around a campaign: collecting data, checking search terms, and understanding what happens after an enquiry.
50+Unique clients worked withthrough agency experience
85+Advertising accounts handledthroughout agency experience
IDR 600M+Peak combined monthly ad spendacross agency client accounts
3 years, 9 monthsIn paid advertisingDecember 2022–September 2026
Highlights
- →Improved a sports apparel brand's reported Meta Ads Purchase ROAS from approximately 66× to 236× across nine monthly reporting periods, through audience optimization, creative testing, and strategic budget allocation. I directly managed the account during March–November 2024.
- →Handled a combined monthly advertising spend exceeding IDR 600 million at peak across agency client accounts.
Platforms
Google AdsMeta AdsTikTok AdsShopee CPAS
Skills & Capabilities
Conversion Tracking & GTMOffline Conversion ImportPython (Reporting & Automation)AI-Assisted AnalysisLanding Page DevelopmentAttribution AuditingPerformance ReportingAudience Strategy
Available for remote work
Open to employment opportunities and freelance projects. Comfortable working asynchronously.