← BackI'm a Google & Meta Ads Specialist with 3.5+ years managing performance marketing for 50+ clients — from local SMBs to multinational brands — across e-commerce, lead generation, and franchise-style businesses.
My approach is data-first. I don't just run campaigns — I build the infrastructure behind them: fixing conversion attribution gaps, automating offline conversion imports, and using Python and AI to surface what dashboards miss. That means catching anomalies early, classifying search term intent at scale, and turning raw performance data into decisions — not just reports.
50+Clients managedacross 3.5 years in agency
IDR 600M+Combined monthly spendagency accounts contributed
3.7×ROAS improvementShopee CPAS, 18 months
3.5+Years in performance adsGoogle, Meta, TikTok, Shopee
Highlights
- →Grew Shopee CPAS ROAS from 60 to 220 over 18 months for a sports apparel brand — a 3.7× improvement through systematic audience optimization, creative iteration, and budget reallocation across product tiers.
- →Contributed to agency accounts with combined monthly spend exceeding IDR 600M across Google Ads, Meta Ads, and Shopee CPAS.
- →Managed 50+ client accounts over 3.5 years in agency — across e-commerce, lead gen, and franchise verticals, from local SMBs to multinational corporations.
Platforms
Google AdsMeta AdsTikTok AdsShopee CPAS
Skills & Capabilities
Conversion Tracking & GTMOffline Conversion ImportPython (Reporting & Automation)AI-Assisted AnalysisLanding Page DevelopmentAttribution AuditingPerformance ReportingAudience Strategy
Available for remote work
Open to regional and overseas clients. Async-friendly.