Free tools
Tools I built for my own workflow. No accounts, no paywalls — just open and use.
UTM Builder
Open →Generate clean, consistent UTM tracking URLs with presets for major advertising and marketing channels.
FreeTracking
Keyword Match Type Formatter
Open →Turn raw keywords into exact, phrase, and broad match versions, ready for Google Ads Editor.
FreeGoogle Ads
Search Term Classifier
Open →Classify Google Ads search terms by intent with AI and generate a ready-to-use negative keyword list.
FreeGoogle AdsAI
Review Sentiment Analyzer
Open →Analyze customer reviews with AI to identify sentiment, recurring themes, and actionable marketing insights.
FreeReviewsAI