The working toolkit / 04 tools

Free tools.

Tools I built for my own workflow. No accounts, no paywalls — just open and use.

UTM Builder

Generate clean, consistent UTM tracking URLs with presets for major advertising and marketing channels.

Turn raw keywords into exact, phrase, and broad match versions, ready for Google Ads Editor.

Classify Google Ads search terms with AI and build a negative keyword list to review before use.

Analyze customer reviews with AI to summarize sentiment, recurring themes, and a suggested marketing takeaway.