Free tools

Tools I built for my own workflow. No accounts, no paywalls — just open and use.

UTM Builder

Generate clean, consistent UTM tracking URLs with platform presets for Google Ads, Meta Ads, TikTok, LinkedIn, Email, and more. Auto-lowercase, auto-hyphenate, copy history.

TrackingAnalytics

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More tools in progress

Ad spend calculator, naming convention generator, keyword match type explainer, and more.