Search Term Classifier
FreeGoogle AdsAI
Classify Google Ads search terms with AI and build a negative keyword list to review before use.
Setup
Load text from this page as classification context (up to 3,000 characters). When page text is loaded, it is used instead of the business description.
Up to 1,000 characters.
0 / 200 terms
One term per line. Up to 200 characters per term and 12,000 characters across terms.
Category guide
BrandedYour own brand name
CompetitorCompetitor brand name
TransactionalStrong purchase intent
InformationalResearch / educational intent
GenericProduct/service, neutral intent
JunkLikely irrelevant — review for exclusion
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Results will appear here
Paste up to 200 terms from your Google Ads search term report, then select Classify terms.
Related project: Search Term Analyzer, a separate internal Google Sheets workflow for analyst review.