FreeGoogle Ads

Keyword Match Type Formatter

Turn raw keywords into exact, phrase, and broad match versions, ready for Google Ads Editor.

Match types:

Group by:

Remove dupesLowercase

Raw keywordsone per line

Maximum 500 non-empty lines and 50,000 characters.

Formatted output

[running shoes]"running shoes"running shoes

Paste keywords on the left to get started

Tip: Use Group by match type when pasting into Google Ads Editor (all exact → all phrase → all broad). Use Group by keyword when you want to review each keyword's variants side by side.

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